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One of my favourite logo design stories.
Walter Landauer / FedEx Walter Landauer was a brand design legend and the founder of Landor Associates mostly known for designing the FedEx logo. It was a product of a long process of creating and reviewing over 200 designs. The CEO of FedEx on the presentation spotted the arrow right away.
https://stocklogos.com/topic/7-most-famous-logos-and-how-they-were-created
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